I know many of my fellow bloggers have commented on their and other’s experience with the Lilly for Target release. I too was one of those anxiously waiting in line and mentally strategizing for optimal purchases. But no matter what I did there was no way to prepare for the actual INSANITY that ensued on Sunday. I arrived at the local Target with my roommate at 7:30. We thought that would be enough time to be at least relatively close in line. WRONG. When we finally got through the door (after much shoving), the shelves were EMPTY. I’m talking about like it looked like it didn’t even exist. People just cleared racks straight into their carts. As a girl who loves Lilly but can not normally afford it, imagine my surprise that I wasn’t able to pick up a single item to purchase. So different strategy. Stalk people. I have never felt so creepy in my life and I am ashamed to say I don’t regret it. I stood at the dressing room entrance staring people down as they came out. Yeah….I was that girl. BUT, my hard work paid off! I traded a nice young lady for an x-small romper in Happy Place! And then by some miracle another girl handed me the jump suit in Boom Boom (insert tears of joy). Also my roommate snagged me a head scarf!
While I was ultimately pleased with my mini haul, I was disappointed that the overall spirit of the collaboration was compromised. I saw a lady buy over $1000 of stuff! I know many girls and women went home empty handed and it is sad knowing that could have been prevented especially because many of them were excited about the line because it would make Lilly more affordable. Now its just as expensive as the real thing. All I can do is shake my head.